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03 // BRANDING

STEAM REDESIGN

Bringing consistency and modernity to the Steam app.

CLIENT
Self initiated
YEAR
2025
DURATION
3 weeks

PROBLEM

The Steam app feels like a shrunk down desktop site.

INSIGHT

When hierarchy is weak the app creates cognitive overload, so users disengage.

SOLUTION

Redesign the app around consistency and mobile first interaction, introducing clearer hierarchy to reduce friction.

SKILLS

  • Brand Strategy
  • Creative Direction
  • Graphic Design
  • Visual Identity
  • UI/UX

TOOLS

  • Photoshop
  • Illustrator
  • Figma
  • Blender
  • 3D Modelling
  • 3D Animation

RESEARCH

WIREFRAMING

THE 3D LOGO

THE APP

OPEN THE PROTOTYPE ↗ Figma, click through the redesigned app yourself

ORIGINAL AND REDESIGN

Twenty seconds of the old app and the new one scrolled side by side. Same content, same journey, different hierarchy.

Original and redesign
STEAM APP REDESIGN PRESENTATION ↗ The full project, research through to the build. PDF, 39 pages, 9.9 MB