03 // BRANDING

ROBINSONS X WIRELESS

Rebranding Robinsons for music lovers.

CLIENT: Falmouth University
YEAR: 2023/24
DURATION: 1 week

PROBLEM

The brief was to rebrand Robinsons for music lovers, carrying the brand onto a can without losing what makes it Robinsons.

INSIGHT

A festival can is memorabilia as much as it is a drink, so it has to be worth keeping once it is empty.

SOLUTION

Limited edition can designs built around named artists, so each can carries the energy of the festival and the refreshment of the brand.

MY PART

Men I Trust and Kendrick Lamar can designs, animation for the Men I Trust advert, and copywriting for the billboards and merchandise. Worked with two other student designers.

SKILLS

Branding & Strategy
Copywriting
Creative Direction

TOOLS

Photoshop
Blender
3D Animation

BRAND ASSETS

The primary colour page, an orange to blue gradient across the spread

THE CANS

Five Robinsons x wireless cans in a row, each one a different artist and flavour

OUT OF HOME

Three posters on an outdoor site, each with a Robinsons x wireless can and a line of copy

MERCHANDISE

A canvas tote bag printed with the Robinsons x wireless roundel

Four sticker designs, gradient, roundel, no added sugar and squash the beat

Festival wristbands in black, yellow and sand, printed with artist names

ROBINSONS X WIRELESS PRESENTATION ↗ The full team presentation. PDF, 34 pages, 5.5 MB